Greenly
VP Sales & Product, Life-Cycle Assessment
European carbon management scale-up. Built the LCA business unit with a cross-functional team of 20+ across the US, France, Europe and the UK.
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Greenly
Leading European carbon management scale-up, automating GHG emissions measurement, reporting and reduction across Scope 1, 2 and 3. Member of French Tech 120, $75M raised, 2,000+ SME clients.
Founded 2019 French Tech 120 $75M raised 2,000+ SME clients
// Key Metrics
20+Cross-functional team
100%First-year targets met
2xLCA revenue in one year
+200%Monthly active users (no-code product)
<10%Annual churn after Welow integration
// Mission
Greenly's mission is to simplify carbon accounting for businesses of all sizes. Their AI-powered platform aggregates data from financial transactions, utility bills, cloud computing usage, and supply-chain activities to calculate carbon footprints. As VP Sales & Product for LCA, I built a new business unit bringing product Life-Cycle Assessment to Greenly's offering.
// Achievements
- Built the LCA business unit: Set up the Life-Cycle Assessment unit with a cross-functional team of 20+ across Sales, Product and Ops, with teams in the US, France, Europe and the UK.
- Revenue growth: Doubled LCA revenue in one year, mostly recurring. Wrote the 3-year plan and met 100% of year-1 targets.
- Welow integration: Led the integration of Welow (which I co-founded): revenue doubled, annual churn under 10%, 100% renewal of Welow clients with 20% upsell.
- Self-service product: Launched a no-code self-service product (+200% monthly active users) and moved clients from manual to automated LCA.
- Sales and partnerships: Managed a sales team of about 10 (SDRs, AEs, AMs) and owned forecast and pipeline (1M EUR ARR forecast). Set up distribution with consulting firms (SIA Partners), banks as resellers, and revenue sharing with startups (CBAM).