SFR Business
Product Marketing & Data Analyst
B2B division of France's #2 telecom operator — product marketing and data analysis apprenticeship.
SFR Business
B2B division of SFR, France's second largest telecom operator. Serves 190,000+ companies with mobile/fixed telephony, high-speed internet, private networks, cloud, cybersecurity, and IoT solutions. Part of Altice France.
// Mission
SFR Business provides comprehensive ICT solutions to enterprises of all sizes — from SMEs to global companies and public administrations. As Product Marketing & Data Analyst during a two-year apprenticeship, I contributed to the B2B product marketing strategy and built data-driven analyses supporting commercial decisions.
// Achievements
- Marketing mix and pricing: Built the B2B telephony marketing mix for a 400M EUR portfolio and optimized pricing from usage data.
- Online B2B sales: Scoped the first online B2B sales platform on the market and led its go-to-market.
- CRM analytics: Produced ARPL, churn and sales reports for Marketing and Sales leadership.
// Tech & Product Impact
This apprenticeship at a major telecom operator gave me foundational skills in data analysis, product marketing, and B2B go-to-market strategies. Working in a large-scale enterprise environment taught me structured approaches to commercial planning that I later applied in startup contexts.